Westwood One signs online traffic deal with Citadel


Westwood One announced a group-wide agreement with Citadel to provide Citadel Interactive with online traffic and news services. Westwood One and Maptuit’s online interactive traffic service, RealTraffic, will debut on 50 Citadel station websites by 1/1 and will provide commuters with real-time traffic info. Westwood One’s online news service, MetroWebNews, will debut on more than 200 Citadel sites, also by 1/1.

RealTraffic is a digital traffic application, which is seamlessly integrated into the websites of departments of transportation, newspapers, radio and TV stations across the country, giving visitors an easy to use service that quickly lets them know where traffic problems are and which routes they can use to avoid them. RealTraffic, developed by Westwood One and Maptuit, Inc. provides commuters with live traffic maps, driving directions, personalized commute pages, traffic cameras and email/mobile traffic alerts.