Westwood One to handle ad sales for Sports USA


Effective immediately, Westwood One becomes the official national ad sales rep for all Sports USA NFL Sunday Doubleheader and NCAA Football broadcasts. WW1 takes these duties over from Dial-Global, which had the contract since 2008.

“Westwood One now offers advertisers more NFL and NCAA games (125 NFL games, 40 NCAA games), more in-game advertising opportunities and greater market coverage than has ever been available before,” said Gary Schonfeld, President of Westwood One Network.  “We are thrilled to be working with Larry Kahn, and his team at Sports USA, who do a great job of covering the NFL and NCAA on a weekly basis. Together, Westwood One and Sports USA offer the most impressive lineup of games and stations, in a unique marketing partnership for advertisers.”

Sports USA will air 34 NFL Sunday afternoon games throughout the 2009-2010 season beginning 9/13 as the Indianapolis Colts host the Jacksonville Jaguars. The Network will also carry 18 NCAA Football games from 9/5/09 through 1/1/10 including four bowl games–Las Vegas Bowl; Independence Bowl;
Sun Bowl; and Capital One Bowl.