WestwoodOne announced it will launch Good Time Oldies, a new 24-hour format, to join its extensive line-up of program services. The new format will debut on 4/28.
Good Time Oldies will feature music from the golden era of pop, rock and soul–centering on hit music from the 60s and 70s—and positioned slightly earlier than traditional Adult Hits-formatted stations. Affiliated stations will be able to either take the channel as a nationally branded format, or adopt their own imaging.
This is the first new format since WestwoodOne and Cumulus Media Networks merged. “We are excited to bring this product to market,” said Kirk Stirland, President of Programming for WestwoodOne. “Good Time Oldies is a great strategic format, and one our customers tell us often fills a void in their market.”
Good Time Oldies will feature a seasoned line-up of personalities. Jim Zippo is well known for his years at WDRQ/Detroit, WEAM/Washington DC, KQOL/Las Vegas and KTKS/Dallas, and has done mornings nationally for over 12 years. John Summers marks 30 years as a PD, MD, and personality on such stations as BJ105/Orlando and WMMO/Orlando, and he currently does PM Drive on KLUV/Dallas. Kevan Browning will join Good Times Oldies from his current role on WestwoodOne’s Classic Hits format, after a long on-air and programming career with stops in Milwaukee, Memphis, Houston, and Dallas.
Personality-driven shows will be liberally sprinkled with features that are popular with fans of this era’s hits, including the History of Rock & Roll Time Machine, The Rock & Roll Calendar, Where Are They Now? and The 60-Second News Capsule. Specialty themes will also be showcased each weekend, like Motown Magic, Dynamic Duos, Guitar Greats, and Summer Fun.
Good Time Oldies takes the place of WestwoodOne’s current True Oldies format, voiced by Scott Shannon. Shannon recently left Cumulus’ WPLJ-FM NYC for crosstown WCBS-FM as their morning driver. WestwoodOne has told True Oldies Channel affiliates that the offering will be gone at the end of June.
The new satellite-delivered format will be built on a single clock, with break structure that will allow a station to air local spots or play music seamlessly. All affiliates will be provided with an imaging package, whether they elect to use the version nationally-branded with Good Time Oldies or construct it using their own imaging and slogan.