The move will help marketers develop world-class audio with the launch of WestwoodOne Studio, a full-service Creative Services division. WestwoodOne Studio is powered in part by TM Studios, which produces audio content for advertisers and stations.
WestwoodOne Studio will provide multi-platform marketing solutions including on-air, digital and experiential components. The studio is currently preparing to work with marketers to produce audio ads for WestwoodOne’s broadcast of Super Bowl XLVIII.
“Audio plays a vital role in the new media landscape and WestwoodOne is uniquely positioned to help marketers integrate creative, multiplatform audio advertising into the mix,” said Paul Caine, CEO of WestwoodOne. “Marketers need a reliable partner who understands how, where and when today’s mobile consumers are interacting with audio and the ability to develop audio content that can stand out from the competition. Be it mobile, terrestrial or digital consumption, the team at WestwoodOne Studio has the talent and expertise to create the most compelling and effective advertising to give our marketers the most exposure.”
WestwoodOne Studio connects clients to TM Studios’ state-of-the-art recording facility, which houses numerous composing, recording, mixing and post-production studios. The combined forces provide a full suite of services to advertisers looking to grow their audio footprint, including creative strategy and development, music production, copywriting, commercial production, and targeted distribution.