Westwood's programming focus paying off in new affiliates


As Westwood One President Rod Sherwood announced in their recent Q1 quarterly conference call after the sale of Metro Networks to Clear Channel, “This transaction increases our flexibility and positions the company for future growth. Going forward Westwood One is focused strategically on expanding the company’s leadership position as the premium content provider of news, sports, information, talk, music and entertainment programming in network radio. This is our heritage and will drive our future.”

So with the paydown of some $104 million in debt from the sale of Metro means more investment in existing and new programming. With that thought in mind, Westwood One announced new affiliations for its network programming:

The Dennis Miller Show adds:
WDAY-AM (Fargo)
WLKF-AM (Lakeland, FL)
KIML-AM (Gillette, WY) 
WJRW-AM (Grand Rapids)
WUSD-FM (Dothan)
WPGW-AM (Portland, IN) 

The Jim Bohannon Show adds:
WDUN-AM/FM (Gainesville, GA)

The Jim Bohannon show is currently on 300 stations and “America in the Morning” (which Bohannon also hosts) is on 345, according to Peter Sessa, Westwood One Vice President, Marketing & Communications, who added: “From groundbreaking new talk shows to long-trusted news voices, Westwood One is all about great programming and great partners. Top-quality content is an audience magnet. And wherever the audience goes, so go the advertisers.”