WFAN, the flagship of the 2008 Super Bowl Champion New York Giants, saw pageview increases of more than 80% on wfan.com. For each Sunday of the playoffs, www.wfan.com increased its daily traffic by double digits over the prior week’s performance with peak periods immediately following the conclusion of the Giants’ game winning showing.
Among the myriad of content on wfan.com was live video streaming, audio blogs, and chats with a number of station personalities; podcasts from WFAN’s morning, midday and afternoon drive shows; audio clips of player and coach interviews and soundbites from the press conferences held throughout the week in Arizona; as well as interactive features that allowed users to create their own call and submit predictions on the outcome of the game.
