WFAN partners with McDonald’s for football feature


Why settle for commercial spots when you can own an entire feature with mass-appeal to a station’s most loyal fans? McDonald’s figures to benefit from intense interest in a contest being run by CBS Radio’s WFAN-AM New York called "McDonald’s Monday Morning Quarterback." New York football fans will be encouraged to call in to the Boomer and Carton Show on Monday mornings during the NFL season with their commentary on either Giants or Jets games. The winning fan wins a Slingbox Pro (a secondary promotional avenue offered by the program) McDonald’s gets their not only gets its name before the fans, but on the station’s schedule as well, and WFAN gets a long-term client.