MSG Network and CBS Radio’s Sports Radio 66 WFAN NYC will bring The FAN’s “Boomer & Carton” show, New York’s No. 1-rated morning radio show among Men 25-54, to television for the first time starting 9/14. The program, hosted by Boomer Esiason and Craig Carton, will be simulcast on MSG Network from a new Allstate-branded studio at WFAN every weekday morning from 6:00 a.m. – 10:00 a.m. Allstate Insurance recently signed a multi-year sponsorship with MSG and WFAN-AM and will be the presenting partner for both the radio and television programs.
“Having the show simulcast from the new Allstate studio provides a unique opportunity to share our passion for sports with the show’s large fan base throughout the New York metro area,” said Mark LaNeve, chief marketing officer for Allstate Insurance Company and former VP/Sales, Service and Marketing for GM. “Allstate is thrilled to be the presenting sponsor of the ‘Boomer and Carton’ show and put their loyal listeners in ‘Good Hands’.”
Boomer & Carton debuted on WFAN on September 4, 2007 and less than two years later was the No. 1-rated morning radio show in New York among Men 25-54 according to Arbitron, a position they have held for every quarterly ratings report since. MSG Network is home to the Knicks and Rangers. This Spring, MSG was honored with 15 Emmy Awards by The New York Chapter of the National Academy of Television Arts and Sciences (NATAS), more than any other station or network in the region.
