WGN-America's “Sky Dives” signs Priceline.com


Tribune’s WGN-America announced that Priceline.com has signed a 10-week sponsorship deal for its Sky Dives series hosted by Lee Abrams, Tribune’s chief innovation officer and resident pilot.

Sky Dives, a WGN-America original program, stars Abrams, his Cirrus SR22, a lucky three-person crew, a Midwestern city, and a unique restaurant or two (usually a local treasure). The 60-second show, which airs in-between regular programming, inspires viewers to look for hidden dining gems they can discover in a weekend, providing a perfect sponsorship opportunity for Priceline.com and its half-price hotel deals.

“Given today’s economy, weekend getaway trips and domestic travel is a major focus for consumers,” said David Diederich, vice president/western region for WGN-America. “The weekend escape is an attractive and affordable travel option.”

Priceline.com gives leisure travelers the inside track to the best travel deals and discounts around. The charm of Sky Dives is its simplicity–the show simply showcases a locale and its food. “With our broad array of tens of thousands of hotels in every star category, including the most luxurious 4- and 5-star properties, Priceline.com has the perfect hotel for any budget in virtually any city or town around the U.S.,” said Brian Ek, Priceline.com’s vice president/public relations. “Our Name Your Own Price hotel reservation service enables travelers to save even more – up to 50% over published rates. With those savings, you’ll have plenty of money left over to sample the unique restaurants featured in Sky Dives.”