What advertisers are missing


A study came out recently looking into the 1%-2% of Americans who completely ignore television, as reported by Associated Press. It turns out that the group resides in the extremes of the US ideological spectrum. About 2/3 of the small group were described as the far left “crunchy granola set,” according to Wake Forest professor Marina Krcmar,  author of “Living Without the Screen.” The other 1/3 is comprised of members of  the "religious right, ultraconservative" sector of society. Objections range from the rampant consumerism of television on the one hand, and sexy or violent content on the other; plus some in this group simply feel there are better ways to spend time than sitting in front of a television receiver.