Many are predicting the total political advertising dollars associated with the 2022 mid-term election season to be record-smashing, with broadcast television and radio riding on the coattails of digital media, direct mail and out-of-home (OOH).
That said, the power of local TV remains very strong. What are the markets that are sizzling, with respect to political ad dollar activity? Newly released projections shared exclusively with RBR+TVBR show where all of the heat is from coast to coast, on a DMA level.
