What Is Saga’s COVID-19 Fueled Q2 Revenue Dip?

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The second quarter earnings season is upon us, with iHeartMedia poised to present its results Thursday, ahead of Entercom on Friday and Cumulus Media on Monday. So far, the Q2 picture for broadcast radio appears to be what everyone has been expecting — slow, sequential growth from the depths of the COVID-19 pandemic.


But, just how far did some radio broadcasting companies sink in the three month period ending June 30? For Saga Communications, a 47.6% slash in year-to-year net revenue is the first takeaway.


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