What Local Ad Buyers Love, And Dislike

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“Love it or hate it, this is the chart that gets the most attention every year,” says noted local advertising analyst and forward-thinking industry fave Gordon Borrell. “It’s basically a barometer indicating where it’s going to be sunny, cloudy, or stormy in the local advertising world.”


As part of Borrell Research’s “Chart of the Week” ahead of the release of its 2019 Local Advertiser Survey, nearly 2,300 local ad buyers shared what they’re loving … and not.

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