What Makes Radio A ‘Community Connector’?

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For Whitney Media owner William O’Shaughnessy, a legendary figure in New York broadcasting, succeeding as a true community connector all boils down to one key goal.


It also comes down to gaining influence with local leaders — an important ingredient for making a radio station truly valuable to the listeners it serves.

If not for these values O’Shaughnessy holds so tight, a radio station — perhaps your own — could just be another jukebox or entertainment purveyor.

That’s not a recipe for longevity, O’Shaughnessy says in this exclusive RBR+TVBR INFOCUS report.


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