Video consumption has never been more fragmented.
As pay TV subscriptions continue to decline, they are replaced by a number of live and on-demand streaming options that continue to grow by the day. Viewers can use a dizzying array of services to create their own consumption nirvana. However, there is bound to be an upper limit on both how many different services a consumer is willing to pay for, and how much time one has in the day to consume.
This leads some in the industry to believe the growth in content and platforms may not be sustainable over the long term.