Chances are that when your radio regulars are seeking broadcast entertainment, and they do not happen to be in a vehicle, they are watching television. But what are they watching? This is a very good thing to know for a number of reasons, and thanks to the research wizards at Prosper Insights and analytics, we can pinpoint viewing habits four you. Today we look at older-skewing radio audiences.
There are several reasons you will want to look at these charts.
For one thing, it will inform your on-air talent. It will give them one more insight into a station’s listeners that can inform their decisions on what to talk about over the air, and it can especially provide insight into which television programs the audience is likely to be familiar with and just as important, what programs they don’t care about.