What Radio Can Learn From Wegmans


Looking for inspiration and innovative ways your radio stations can best connect with your community, thus driving revenue and an increase in listeners?

A supermarket chain found across Western New York that’s growing across the mid-Atlantic region and in Massachusetts just might be a surprising fountain of ideas.

Um …. a grocery store? Yes. That’s because Wegmans is unlike any supermarket you’ve ever shopped in. One part Walmart, another part Whole Foods Market, Wegmans has excelled at something many radio stations have lost: Community integration, and becoming a beloved brand.

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