What Radio Can Learn From Wegmans


Looking for inspiration and innovative ways your radio stations can best connect with your community, thus driving revenue and an increase in listeners?

A supermarket chain found across Western New York that’s growing across the mid-Atlantic region and in Massachusetts just might be a surprising fountain of ideas.

Um …. a grocery store? Yes. That’s because¬†Wegmans¬†is unlike any supermarket you’ve ever shopped in. One part Walmart, another part Whole Foods Market, Wegmans has excelled at something many radio stations have lost: Community integration, and becoming a beloved brand.

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