What Radio Now Knows About PPM


Arbitron / PPM 360We spoke with Nielsen Audio Advisory Board Chair John Fullam recently about why it’s important for the industry to coalesce around cross-measurement logistics so the audience research firm can roll out broadcast and online measurement in one product.

RBR+TVBR also got a chance to discuss with Fullam, who’s also SVP/Market Manager for Greater Media Philadelphia, a relatively new technical subgroup of the advisory board whose members have been giving advice and feedback to Nielsen about its Portable People Meter encoding process in light of the Voltair controversy this year.

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