What The TV Universe Looks Like Now

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What started two years ago as Horowitz’s segmentation of the TV viewing universe has morphed into six distinct, nuanced groups in 2019, thanks to the arrival of vMVPDs in the marketplace and the rediscovery of antennas among younger, leading-edge consumers.


These groups’ visual content hunger levels were examined in a new study that analyzes TV viewers by their tune-in habits.

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