What’s Behind The U.S. Ad Growth Slowdown?


The biggest takeaway from MAGNA Global‘s Advertising Forecasts Spring Update, released Wednesday (6/14), indicates that the U.S. ad market in 2017 will see “a steep, but expected slowdown from 2016, with 1.6% advertising revenue growth.” What is the outlook by industry and by media? RBR+TVBR dove into the report, and we have the details.

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