What’s Pandora Promoting Now, Post-Sirius XM Sew-Up?


Now that Sirius XM Satellite Radio owns Pandora, the streaming audio pioneer, can radio expect to see the continued anti-AM & FM push seen prior to its acquisition?

You bet. This time, Pandora is touting its “audience-first approach.”

Meanwhile, the first jointly branded Pandora and Sirius XM promo is out, sending the message that getting audio consumers to pay for satellite radio remains a top priority for the Liberty Media-backed enterprise.

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