Brian Wieser, the Global President of Business Intelligence at GroupM, has long been disenchanted with broadcast and cable TV’s advertising model, blasting it as the worst form of marketing that exists today.
With that said, he’s hyperfocused on what will drive digital advertising — something more important than ever for radio and TV companies actively growing in the digital realm. He observers, “Traditional marketers who anticipate that business transformation will meaningfully impact their category will benefit from investments in long-term relationships with media owners whom they expect will be important in years ahead.”
Does this include you?
