When Are Millennial Media Buyers Going to Wake Up to Boomer Dollars, 45+ Demos?


Music-VinylBy Clark Smidt, Broadcast Connector

Audience research consultant Clark Smidt of Broadcast Connector (www.broadcastideas.com) reviews Nielsen Audio markets, formats and clusters.

With plenty of channels and new technology; the station’s mission is proper use to enhance content. He notes there are plenty of shake-ups and re-orgs for the new season and asks: When are millennial media buyers going to wake up to Boomer Dollars and 45+ demos?

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