Where Can TV Grow Amid Declining National Ad Sales?


Pivotal Research Group¬†Senior Research Analyst for Advertising¬†Brian Wieser¬†kept the midnight oil burning late Wednesday, as he reviewed the “weak advertising revenue trends for national TV” seen in Q2. He thinks they’re down by about 1%.

Get used to it, Wieser advises: He says growth for the traditional medium is unlikely to return any time soon. But, there are opportunities for growth, he adds.

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