Where Can TV Grow Amid Declining National Ad Sales?


Pivotal Research Group Senior Research Analyst for Advertising Brian Wieser kept the midnight oil burning late Wednesday, as he reviewed the “weak advertising revenue trends for national TV” seen in Q2. He thinks they’re down by about 1%.

Get used to it, Wieser advises: He says growth for the traditional medium is unlikely to return any time soon. But, there are opportunities for growth, he adds.

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