Local advertising spending in the state of Georgia will reach $4.1 billion in 2017 across the state’s six local markets.
That’s according to BIA/Kelsey’s updated 2017 U.S. Local Advertising Forecast.
Where are the dollars coming from?
BIA/Kelsey finds that the top 6 six vertical market categories, which include retail, general services, financial/insurance services, automotive, technology and restaurants, represent more than 73% of the ad revenue, with total local spending going across traditional and online/digital media.
How do broadcast media fare? Their share of dollars isn’t too shabby, but direct mail is a $1 billion business in the Peach State. This compares to $612.3 million for broadcast TV, and $467.3 million for broadcast radio — which trails both online media and mobile media solutions.
BIA/Kelsey conducted the research in June 2017.
- Mobile (+$49.8 million)
- Online (+$12.9 million)
- Radio Online (+$2.7 million)
- E-mail (+$6.7 million)
- Out of Home (+$2.7 million)
BIA/Kelsey released the findings ahead of a full presentation at its LOCAL IMPACT Atlanta conference on Oct. 12 in Atlanta.