Where there's a WIL, there's an away


Bonneville International is paring down in St. Louis, splitting up its WIL AM-FM pair and leaving it with a three-FM superduopoly. WIL-AM is going to Entertainment Media Trust for 1.2M, according to brokerage firms Kalil & Co. representing the seller and John Pierce & Company for the buyer. One of the first orders of business for EMT’s Dennis Watkins will be to settle on a new set of call letters — the WIL set will stay with Bonneville.