Where’s The Bottom For Comscore Stock?


It’s been nine days since audience measurement and consumer data company Comscore saw CEO Bryan Wiener and President Sarah Hofstetter each step down, and slam the company’s board of directors.

Since then, SCOR has slumped on Wall Street — and the losses continued on Tuesday.

Editor’s Note: A Q&A with Bryan Wiener, now Comscore’s former CEO, appears in the Radio + Television Business Report Spring 2019 NAB Show special edition, which was prepared in advance of the conference and is presently ready for distribution. This print edition will be available in the North Hall of the Las Vegas Convention Center from Sunday, April 7, and via PDF download for all RBR+TVBR subscribers.


With one hour remaining in Tuesday’s trading day, Comscore shares were off another 8 cents from Monday’s close, falling to $13.18. At the Closing Bell, SCOR was down even further, off 11 cents to $13.15.

This trumps the Dec. 17 dip to $13.27 seen for the beleaguered company, and marks a huge downfall for a company that saw its shares as high as $58.50 in July 2015.

In fact, Comscore shares are so weak that they have now surpassed a dip to $13.31 seen in November 2012.

What does this mean? It’s been nearly a decade since SCOR was priced at this level, retreating to prices last seen in May 2009.

Volume on Tuesday was lower than average, with 139,650 shares traded.

Comscore still has a 1-year target price of $24.80. Given the week’s downward movement, this could change soon.

What does IHS Markit Score think?

“Short interest is low for SCOR with fewer than 5% of shares on loan,” it notes. “The last change in the short interest score occurred more than 1 month ago and implies that there has been little change in sentiment among investors who seek to profit from falling equity prices.”

Further, ETF activity is positive.

But, it adds, “The rate of growth is weak relative to the trend shown over the past year.”