This year’s “Radio Marketer of the Year” Award, which recognizes a brand’s advertising and promotional endeavors over the past year at AM and FM radio stations across the U.S., is going to the No. 1 bidder in the FCC’s incentive auction.
T-Mobile has been selected to receive this year’s honor, at the 2017 Radio Mercury Awards, established 25 years ago “to encourage and reward the development of effective and creative radio commercials.”
In singling out T-Mobile, the company was cited for making radio a key component in their advertising campaigns and for activating programs leveraging radio’s core equities to garner results.
Some of the brand efforts that T-Mobile has activated with radio include the T-Mobile One Talent takeover, a September 2016 partnership with Katz Radio Group.
The wireless brand was also saluted for content integration and promotional activity surrounding the iHeartRadio Music Festival.
And, as part of the overall #MusicFreedom campaign, T-Mobile is an active partner with NextRadio, the app that combines FM broadcast radio with the internet to create an interactive listening experience on all T-Mobile Android devices.
“T-Mobile’s partnership with the radio industry to drive key objectives forward truly sets it apart,” noted RAB President/CEO Erica Farber, who also chairs the Radio Creative Fund. “Broadcast radio is proud to collaborate with T-Mobile on efforts such as the #MusicFreedom campaign, and we welcome their continued innovative thinking and execution.”
T-Mobile will receive the award at a June 1 ceremony to be held at Stage 48 in New York.
The Radio Mercury Awards Call for Entry remains open until Friday, April 21.
2017 Radio Mercury Awards finalists will be announced in early May.
The Radio Advertising Bureau produces the Radio Mercury Awards.