Why 2016 is ‘Pivotal’ for Nielsen TV Measurement


Nielsen1TV remains a mainstay as the primary screen for viewing long-form video content. However, connected devices, spurred by streaming video, have seen a nearly 20% year-over-year increase in digital video growth among U.S. adults. Nielsen executives speaking at an investor conference this week discussed how the company is handling increasing fragmentation of the TV audience with the Total Audience project.

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