Why Bayou City Deal is Significant


BayouCityLogoBayou City Broadcasting says its purchase of two TV stations from Nexstar will make Bayou City the largest independent African-American television owner and operator in the country.

Bayou City is an affiliate of Bayou City Broadcasting, Evansville, Inc. and is owned and managed by the same partnership group headed by DuJuan McCoy, Owner, President and CEO of Bayou City Broadcasting, LLC.

The company has agreed to buy FOX affiliate KADN, KADN.2- NBC affiliate and NBC affiliate KLAF-LD in Lafayette, Louisiana from Nexstar Broadcasting Group, Inc. for $40 million.

This marks the second transaction in as many years that Bayou City Broadcasting will complete with Nexstar. In January 2015, Bayou City Broadcasting closed on WEVV- CBS and FOX D2 and WEEV-LD FOX in Evansville, IN for $26.8 million from Nexstar.

McCoy says the new Big 4 affiliates to be acquired are similar to the Evansville purchase “in that they have a great group of employees that have done an outstanding job launching their own new newscast last month.”

“Perry Sook, CEO of Nexstar should be commended for his continued and conscious effort to improve the dearth of ownership of broadcast TV stations by women and minorities,” said McCoy. “By doing so, he is helping the FCC further its diversity initiatives while at the same time setting a great example for other broadcasters – large or small, to take note and join his efforts to help self-regulate an endemic industry problem.”

McCoy has been a television broadcaster for 27 years. He is a member of the NAB Television Board, a 2008 graduate of the NAB Broadcast Leadership Program, NABEF TV Board, National Association of Black Owned Broadcasters Board and he serves on several NAB committees.