Why Cable TV Companies Don’t Want To Pay For ATSC 3.0

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If you thought the war of words between multichannel video programming distributors (MVPDS) and TV broadcasters over retransmission fee agreements gone bad was fierce, wait until you see what the cable companies and their chief lobbying groups have cooked up now, says Radio + Television Business Report Editor-in-Chief Adam R Jacobson, who pens this Media Information Bureau column dedicated to the next-generation TV standard.


While it’s being heralded as a huge technological advancement and money maker for broadcast TV companies, it’s becoming clear to Jacobson that cable TV’s vast empire of providers simply don’t want to pay for progress and would rather stick with the status quo … as OTT options continue to gnaw away at the reasons anyone would spend way too much for the few channels they actually consume.

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