Why DaySequerra Bought Orban


DaySequerra_CRL_OrbanPurchaseThere had been little crossover between DaySequerra and Orban, said DaySequerra President David Day. Then both companies began working together on DaySequerra’s TimeLock, which helps radio station gear automatically correct the audio alignment for their analog and HD Radio signals.

Orban founder Bob Orban showed Day some things he was working on and vice-versa. They got serious about merging the two companies around the spring NAB show.

Day told RBR+TVBR Weekly Tech Roundup in an interview the Orban brand name is known all over the world — so much so, when the deal is finalized Day intends to re-brand some DaySequerra remote gear under the Orban brand and sell it overseas in countries such as China or Korea.

TV broadcasters such as ESPN and CBS Sports, as well as the NFL and MLB tend to buy DaySequerra audio processing for live remotes and stations buy Orban processors for in-studio use, according to Day.

Another attraction for the merger? “They’ve got international distribution,” Day tells us. That plus Bob Orban’s some 24 patents “gives us a much broader footprint for radio, TV and on the consumer side.

Day Sequerra also expands its engineering base by some 16 to 18 people with the acquisition, however it will still be a small, private company with a total of some 34 people.

Product development will remain in DaySequerra’s New Jersey base and Orban will keep its engineers in Germany. The merged company plans to build a San Francisco office down the road as a meeting place; Orban had let its San Francisco office go about a couple of years ago and employees worked from home.

Orban will be reorganized into a new DaySequerra subsidiary, Orban Labs Inc. and based in DaySequerra’s West Berlin, NJ building. Day is the company president and chief executive officer, Bob Orban becomes vice president of engineering and Jay Brentlinger, former president/CEO/chair of CRL Inc. becomes vice president of sales.