Why Did Univision Buy The Onion Stake? Why Does It Matter?

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Univision Communications, Inc.Spanish-language television network Univision bought a 40% controlling stake in the English-language humor and satirical Website The Onion.


The deal follows years of effort by Univision executives to reach portions of the population they feel are underserved by traditional news media outlets.

Why did they do it? The short answer is to reach millennials digitally.

But it’s more than that.

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