Why is Sinclair Comfortable With Political Ad Pacing?

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SBG / Sinclair Broadcast Group


Coming off a successful NAB Show, Sinclair Broadcast Group EVP/COO David Amy says the company plans to launch its programmatic initiatives in the fourth quarter in partnership with other broadcasters and advertising agencies. Investments leading up to the current political season are beginning to pay off, said Amy in his quarterly earnings call with analysts.


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