Why Isn’t My News Operation #1?



by Michael DeLier

In this commentary, Michael DeLier, president of management consulting firm The DeLier Group says executives should be bold and take chances with their television newscasts. Reach him at: [email protected].

I’ll bet I know the answer and I’m betting you don’t. If you knew, it would be so.

Have your attention? If so, read on.

I’ll also bet you that you pay for a news consultant, and pay handsomely. You probably pay for additional research and possibly focus groups as well.

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