Why Isn’t My News Operation #1?

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Mike-DeLier


by Michael DeLier

In this commentary, Michael DeLier, president of management consulting firm The DeLier Group says executives should be bold and take chances with their television newscasts. Reach him at: [email protected].

I’ll bet I know the answer and I’m betting you don’t. If you knew, it would be so.

Have your attention? If so, read on.

I’ll also bet you that you pay for a news consultant, and pay handsomely. You probably pay for additional research and possibly focus groups as well.

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