Why Radio Should Take The Lead On ‘Smart Speaker’ Access


LAS VEGAS — In the waning minutes of the final session of the 2017 NAB Show’s Broadcast Engineering and Information Technology Conference, Adam Thibault, Senior Director of Business Strategy & Development of Nuance Communications‘ Devices & Ecosystem division, addressed some basic questions from the handful of attendees regarding the interconnectivity of such “Internet of Things” devices as the Amazon Echo and Google Home. 

Radio listening was not mentioned. There’s a reason for this: AM and FM station access via such devices is not top of mind to those looking to expand these products into households across the U.S. — even as radio programmers, consultants and C-Suite executives have already seen how PPM-detected streaming audio for one radio station resulted in a mountain of controversy for Nielsen Audio and a Tropical radio station in the Tampa-St. Petersburg market.

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