What makes you different from every other sales person that walks in the advertisers’ door today? Again, what makes YOU different? This is a question that you should be asking yourself before each and every advertising sales call. I think we all would agree that advertisers today have more choices than ever before to market their products and services. No matter the size of the market you serve the number of choices available to an advertiser to market their product grows each and every day. From normal traditional media resources to new websites to new marketing online ventures the choices are endless and the sales people are non-stop.
Over the years of managing sales people I’ve had the opportunity to follow up with hundreds of advertisers after the sale. The main thing that most advertisers tell me is that they bought media from our company because they really liked the salesperson. This is very common. So you need to ask yourself what makes YOU different?