Why Soft Auto Sales Present A Strong Opportunity For Radio


Slower automotive sales may be leading the way to softening radio advertising revenue. But, radio still has significant revenue opportunities in automotive.

That’s a key takeaway from new research fromĀ The Media Audit, which offers ways radio may wish to lure what seem to be impossible buys from an industry that will still put one-third of its total ad spend into TV in 2017.

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