Why TV, Cable Upfront Revenues Soften

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television-OTARBR+TVBR recently spoke with Media Dynamics President Ed Papazian about why television and cable’s upfront has softened compared to last year.


He estimates the five TV networks took in $8.36 billion in primetime ad sales, compared to nearly $8.7 billion at the same time last year. That’s the third consecutive drop.

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