WIBC-FM launches free real-time video traffic for mobiles


Indy’s News Center WIBC-FM is launching Cell Cam Traffic, a free mobile traffic service for Indianapolis-area commuters that will help local drivers spot and avoid highway tie-ups with streaming live video right to their mobile phones.

The new ad-supported service targets the thousands of daily commuters in the region. Commuters will now be able to view traffic congestion on their mobile devices before leaving their home, office or school, to help them plan the quickest and safest route.

The service relies on 56 traffic cameras operated by the Indiana Department of Transportation (INDOT) and is part of the Intelligent Transportation System.  Cameras are mounted along roadways in the WIBC-FM listening area.

3rd Dimension Inc., a New York-based mobile marketing and application company, developed and operates the system. Once the application is downloaded to their cell phones, drivers can choose to view live traffic images from any of the cameras along their route and can even program shortcuts for quick access to their favorite shots.