Rival traffic and billing system providers Wicks Broadcast Solutions and Marketron International are merging. Pete D'Acosta, CEO of WBS, will remain as CEO of the new company, operating under the header Marketron Broadcast Solutions. Both WBS and Marketron offer broadcast management software solutions to the radio, television, and cable industries. Their products allow clients to automate workflow, optimize inventory and increase revenues.
Both WBS and Marketron offer broadcast management software solutions to the radio, television, and cable industries. Their products allow clients to automate workflow, optimize inventory and increase revenues. Combined, their offerings include sales, traffic and billing systems, corporate reporting tools, internet-based hosted-server solutions, and the integrated electronic delivery of orders and invoices.
"The Marketron brand has a solid forty year legacy of innovation and a major market presence that results in a perfect strategic fit with WBS," said D'Acosta. "Blending these companies will allow us to provide better solutions designed to advance the broadcast industry and improve the station's position in the selling process."
Marketron Broadcast Solutions includes the software divisions of both WBS and Marketron, located now in Reedsport, Oregon, Opelika, Alabama, Hailey, Idaho, Birmingham, Alabama, and Toronto, Canada.
SmartMedia observation: Combining the two companies and their client base should aid in the standardization of processing electronic orders. Traffic and billing systems are a key component in the evolving future of the electronic exchange. Both companies are working on automating the buy process with inventory and rate information automatically generated for electronic inquiries.