WideOrbit 2009 revenue up 27%


WideOrbit, provider of business management software for media companies announced 2009 revenue growth of more than 27% and record contract backlog growth to more than $100 million over the past year. WideOrbit is used by more than 4,000 television stations, radio stations and cable networks worldwide, managing more than $14 billion in annual ad revenue.

Despite the ad downturn this past year, WideOrbit says it has reinvested more than $20 million in core product development and support.

“WideOrbit brings value to our clients by providing solutions that streamline their day-to-day operations and deliver better visibility into their media sales business,” said Eric Mathewson, Founder and CEO of WideOrbit. “This helps our clients run their business more effectively, make better decisions and generate higher profits. Our focus on delivering this crucial value to our customers is what keeps them coming back and helps us maintain our leadership in the industry.”

WideOrbit also launched several products over the past year including:
WO Sales, a sales proposer and CRM solution targeted at media companies;
WO Promo, a toolset to optimize the placement of promotional airtime;
DATE, a live integration with Agency industry leader Donovan Data Systems, and WO Central, which will enable Buyers, Reps, Stations and Networks to transact more efficiently.

During the 2010 NAB, live demos of WideOrbit solutions can be seen at the WideOrbit booth N5129 in the North Hall. For more information or to schedule a demo, see www.wideorbit.com/nab2010.