WideOrbit, provider of business management software for media companies, has expanded operations into the Asia Pacific region with the opening of a new office in Melbourne, Australia and appointment of Neil Hamilton as the Director of Asia Pacific Operations.
WideOrbit is used by more than 4,000 television stations, radio stations and cable networks around the globe, managing more than $14 billion in annual advertising revenue.
Expansion into the Asia Pacific region is a critical component of WideOrbit’s international strategy. “We’re seeing significant demand for our sales, traffic and automation solutions from broadcasters in Asia Pacific,” said Eric Mathewson, Founder and CEO of WideOrbit. “Our new office in Melbourne and presence in the region will help us better serve the market and support our regional reseller base.”