WideOrbit, provider of advertising management software for media companies, says Hedrick has joined the company as Vice President of Sales and Business Development for Radio. Hedrick is a broadcast technology vet with more than 20 years of experience in the industry. Most recently, she was SVP/Sales and Business Development for Marketron. Hedrick was with Marketron for more than 15 years. Prior to her role in business development, she served as Director of Product Management where she led product strategy and was responsible for more than a dozen product lines.
“Susie possesses impressive leadership qualities and a keen knowledge of the broadcast software business,” said Mark Moeder, General Manager for Radio at WideOrbit. “We’re extremely excited to have her join our team and look forward to blending her experience and perspective with our growing products.”