WideOrbit announced the launch of its newest product WO Sales – sales management software that makes Media sales operations smarter from forecasting, to account management, to proposal, to post-buy analysis.
WideOrbit’s WO Sales was built specifically to meet the needs of Media sales professionals and includes WO CRM for sales and account management, WO Proposal for sales proposals and research, and WO Yield for pricing and inventory optimization. With WO Sales, Media companies will improve their bottom line by reducing costs and errors, drive operational efficiencies, optimize the value of advertising inventory and, ultimately, close more business.
“WideOrbit has partnered closely with KSDK through the Beta process for WO Sales,” said Mike Meara, GSM, KSDK-TV St. Louis. “We’re thrilled to have CRM, account management, sales proposal and research as a single tool for our sales teams. And better yet, it works seamlessly with our Traffic system from WideOrbit, so we don’t have to worry about integrations.”
WO Sales is web-based and eliminates the inefficiencies of using multiple, non-integrated applications and works natively with WideOrbit’s WO Traffic solution for seamless sharing for agencies, advertisers, contacts, revenue, orders and inventory.
“Stations and networks are looking for ways to do more with less, make better decisions and add new revenue streams – without adding cost. WO Sales will help them drive efficiencies and sales effectiveness while driving revenue. WideOrbit is paving the way for smarter Media sales operations”, said Eric Mathewson, Founder and CEO of WideOrbit.
