WideOrbit, provider of business management software for media companies, has been named one of the Top 100 Fastest Growing Private Companies in the Bay Area by the San Francisco Business Times for the second consecutive year. Ranked number 89 this year, WideOrbit was ranked 99 last year. No doubt, this growth will continue into next year from the recent purchase of the Orion Business System (traffic) assets of competitor VCI Solutions, which provides sales and traffic software solutions for the TV broadcast and cable industry.
The San Francisco Business Times partners with PricewaterhouseCoopers on an annual basis to conduct research and produce the Top 100 Fastest Growing Private Companies List. The Fast 100 ranks privately held companies in the Bay Area on percentage of revenue growth during their three most recent fiscal years.
Eric Mathewson, Founder WideOrbit founder/CEO, notes that the company has experienced 11 straight years of record revenue. RBR-TVBR asked how they did it, especially considering the tough economy over the last few years. “Most of the senior managment of Wide Orbit has been in tact for most of the life of the company–10 to 11 years. So it’s fundamental that we’ve always been kind of the underdogs and that there were substantially larger entities that were running the software behind the ad ops for broadcasters coast-to-coast. We’ve just believed that when you build a better solution and if we really focused on customer satisfaction, making our end-users happy and trying to build efficiencies for broadcasters, that we would continue to grow.”
He added that their focus has not been on pulling money out of the business or being a particularly profitable business. “We focused on growing our company, solving problems and making people happy. And that has paid off.”