Radio One has selected WO Traffic, WideOrbit’s ad sales, traffic and revenue management solution, for all of its 55 stations that span 16 urban markets. Radio One is migrating all of its radio stations from its dispersed legacy systems to a single WO Traffic system, which will allow the company to view real-time, consolidated reporting, maximize revenue and inventory, and optimize performance across all of its stations and markets.
With this contract, WideOrbit now has more than 900 radio stations on WO Traffic for Radio that have been installed over the past five years. The groups adopting WO Traffic for Radio have been largely mid to large sized stations looking for improved operational efficiencies, workflow and business information solutions over their existing software systems. WideOrbit is committed to bringing advanced technology that enables stations to thrive in a multi-media, linear, on-demand and digital world.
“We have selected WideOrbit because we feel that they really understand our evolving business,” said Peter Thompson, Chief Financial Officer for Radio One. “They also have the solutions in place to support us in the digital space.”
“Radio One is a very progressive organization with its eye on the future,” said Eric Mathewson, Founder and CEO of WideOrbit. “We’re excited that they’ve chosen WideOrbit to help them optimally manage their stations across all of their markets and support their future growth.”