Heineken USA and Wieden + Kennedy are back together again, with the agency besting Publicis for creative on Heineken and Heineken Light after a review that began last in April. Wieden previously had the account as recently as 2008 out of its Portland, OR office. This time, the agency will run the business out of NYC, reports AdAge. The goal will be to up sales for the two premium beers, which are currently in a sales slump. Heineken shifted the work to Euro RSCG in 2009. Another goal with this move is to align U.S. advertising with the efforts of its Netherlands-based parent.
“We had great chemistry with this client from the get-go, so we are thrilled. We’ve always had the utmost respect for the Heineken brand, and are really excited to be working with them again,” Neal Arthur, managing director of Wieden + Kennedy, New York, said in a statement.
Heineken USA spent $72 million in measured media on the two beers last year, according to Kantar Media.
Wieden’s first job in the U.S. will be a new campaign for Heineken Light expected to air this summer. Euro RSCG remains AOR for Heineken USA’s Dos Equis brand.
