Wienie assignment to launch “The Celebrity Apprentice”

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What’s a hot dog worth on the streets of Manhattan? As NBC kicks off “The Celebrity Apprentice” on January 3rd (9:00 pm ET/PT), the first task for the 14 celebrity contestants is to take their business savvy to the streets to try their hand at one of the most quintessential New York jobs: hot dog vendor. The team that makes the most money wins. However, being famous has its privileges, as candidates try to use their contacts to sell wieners at 5K and 10K a pop. The stars not only bring out their famous friends (including New York Met David Wright ) to help, but they catch the eye of NYC Mayor Michael Bloomberg. According to the pitch from NBC: “For the first time the 14 celebrities are stripped of their managers, personal assistants, agents, and publicists and are thrown out of their comfort zones. They quickly begin to size up each others egos, as they come face to face trying to split into two teams and choose team captains.” Host Donald Trump’s eyes and ears on the task are his daughter Ivanka and eldest son Donald Jr.


As previously announced, the 14 celebrities competing for charity are: Trace Adkins, Carol Alt, Stephen Baldwin, Nadia Comaneci, Tiffany Fallon, Jennie Finch, Nely Galan, Marilu Henner, Lennox Lewis, Piers Morgan, Omarosa, Tito Ortiz, Vincent Pastore, and Gene Simmons.

"The Celebrity Apprentice" is produced by Mark Burnett Productions in association with Trump Productions LLC. Mark Burnett and Donald Trump are executive producers,
Eden Gaha and Page Feldman are co- executive producers.