Will Healthier-Than-Expected Ad Growth Omit TV?

0

For those media executives who were worried about advertising trends in 2017 and in 2018, you may not necessarily breathe a sigh of relief.


The “Wordsmith of Wall Street,” Pivotal Research Group┬áSenior Research Analyst for Advertising Brian Wieser, says things are on pace for a 2018 that’s growing faster than previously expected — continuing the unexpected strength seen last year for ad dollars.

But, is TV losing out?

Please Login to view this content. (Not a member? Join Today!)