Will Healthier-Than-Expected Ad Growth Omit TV?


For those media executives who were worried about advertising trends in 2017 and in 2018, you may not necessarily breathe a sigh of relief.

The “Wordsmith of Wall Street,” Pivotal Research Group Senior Research Analyst for Advertising Brian Wieser, says things are on pace for a 2018 that’s growing faster than previously expected — continuing the unexpected strength seen last year for ad dollars.

But, is TV losing out?

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